Weekly Amazon Ads Optimization Summary: Strategy Shift & Performance Reset

 

Last week, I conducted a structured performance review of my advertising campaigns running on Amazon. The goal was simple: identify inefficiencies, reallocate budget wisely, and improve overall return on ad spend (ROAS).

After analyzing campaign-level data including spend, clicks, sales, CTR, and ROAS, I made targeted adjustments rather than emotional decisions.

Key Observations from Last Week

1. Some Sponsored Display campaigns generated spend but no measurable sales.

2. A few auto campaigns were consuming budget without converting efficiently.

3. Certain Sponsored Products campaigns were performing strongly with high ROAS.

4. A core category keyword had been mistakenly added as a negative term in one campaign, limiting visibility.

These insights highlighted the need for structured budget reallocation and tighter keyword control.

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Actions Taken

1️⃣ Paused Low-Performing Sponsored Display Campaigns

Campaigns generating minimal or zero return were paused to prevent budget leakage.

2️⃣ Reduced Bids on Non-Converting Auto Campaigns

Bids were adjusted downward where spend was high but conversions were absent.

3️⃣ Scaled High-ROAS Campaigns

Budget was increased moderately on campaigns demonstrating strong return and healthy conversion rates.

4️⃣ Removed Incorrect Negative Keyword

A core buying keyword had been blocked unintentionally. It was archived to restore visibility.

5️⃣ Shift Toward Data-Based Monitoring

Instead of frequent changes, a 72-hour stabilization period was implemented to allow algorithm recalibration.

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Strategic Focus for the Coming Week

For the next 7 days, performance will be tracked using these key metrics:

• Total Ad Spend

• Total Sales Generated

• ACOS (Advertising Cost of Sales)

• ROAS (Return on Ad Spend)

• Conversion Rate Trends

No further bid or structural changes will be made unless data clearly demands intervention.

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Expected Outcomes

By reallocating budget toward proven campaigns and cutting underperformers, the expected results include:

• Improved overall ROAS

• Stabilized daily sales

• Reduced wasted ad spend

• Better keyword efficiency

The true effectiveness of these adjustments will be measured in next week’s follow-up performance comparison.

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Next Week’s Review Plan

In the upcoming review, the following will be calculated:

1. Week-over-week change in total sales

2. Week-over-week change in ACOS

3. Budget efficiency improvement percentage

4. Performance of reactivated keywords

5. Revenue contribution from scaled campaigns

This structured approach ensures decisions are guided by numbers, not emotions.

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Consistency and patience are critical in advertising. Small, data-backed adjustments over time build sustainable growth.

Next week’s update will determine whether this optimization phase successfully strengthened overall account performance.