📊 Purchased Product Report: The Hidden Goldmine in Amazon Ads (And How to Use It Smartly)
🧠 What is a Purchased Product Report? A Purchased Product Report (Sponsored Products) is one of the most underrated yet powerful reports inside Amazon Advertising . It shows: 👉 Which product a customer actually bought after clicking your ad Not just what you advertised. 🔍 Simple Explanation Let’s say: You run an ad for a Marble Bowl Customer clicks your ad But finally buys a Marble Vase 👉 This report will show the final purchased product , not just the advertised one. 📈 How It Works (Visual Understanding) 6 Flow: Customer sees your ad Clicks your product Browses your store/listing Purchases same OR different product 👉 Purchased Product Report captures Step 4 (REAL MONEY STEP) 💡 Why This Report is a Game-Changer 1. 🏆 Identify Your Real Best Sellers Sometimes: The product you promote ≠ the product that sells 👉 This report reveals: Your true revenue-generating SKUs 2. 🔄 Discover Cross-Selling Behavior Customers often: Enter through Product A Buy Product B 👉 This means: Y...
