When Ads Don’t Convert: What My Campaign Reports Taught Me This Week
This week, I sat down and properly reviewed my Amazon Sponsored Product campaigns. Not just impressions. Not just clicks. But the numbers that actually matter. And the truth was uncomfortable — but necessary. Across three active campaigns, traffic was coming in. Click-through rates were healthy (0.7%–0.8%). Hundreds of visitors reached the product page. Money was being spent consistently. But sales? Very low. In fact, two campaigns generated zero purchases. That’s when I stopped blaming CPC and started studying conversion. The Realization: Traffic Is Not the Problem When people click on your ad, it means: ✔ Your keyword is relevant ✔ Your product appears attractive enough ✔ Your pricing didn’t scare them immediately But when they don’t buy, something else is breaking. Ads don’t close sales...
