How to Create Your First Amazon Sponsored Brands Video Campaign: A Beginner’s Step-by-Step Guide
A practical beginner’s guide to choosing the right campaign goal, product, landing page, budget, targeting and video strategy Running your first Amazon advertising campaign can feel surprisingly complicated. You may know which product you want to promote, have a video ready, and even have an Amazon Ads account with previous campaign data—but once you enter Campaign Manager, Amazon presents several options that can make you wonder: Which campaign goal should I choose? Should I send shoppers to my Brand Store or product page? Do I need to select the exact ASIN? How much should I spend? Should I use keywords or product targeting? What is the difference between “Drive page visits” and “Grow brand impression share”? Should I immediately increase my bid if the campaign doesn't spend? This guide explains the process step by step, especially for a small or growing brand launching its first Sponsored Brands Video campaign . Important: Amazon Ads interfaces and available options can chang...
