Understanding “Top of Search” in Amazon Ads: A Beginner’s Guide to Better Visibility and More Sales
Running Amazon ads for handmade or premium products like marble décor can feel confusing at first. Many sellers focus only on keywords and budget, but one hidden setting often changes the entire performance of a campaign: “Top of Search” Placement Adjustment For beginners, this setting may look technical, but once understood properly, it becomes one of the most powerful tools inside Amazon PPC. In this guide, you’ll learn: What Top of Search means Why it matters How Amazon uses it Best percentage ranges Common beginner mistakes How to optimize it step-by-step When to increase or decrease it What is “Top of Search” on Amazon? When customers search on Amazon, products appear in different positions. The most valuable positions are: first few products on page 1 sponsored listings near the top mobile first-screen visibility These premium positions are called: Top of Search Placements 6 These placements receive: highest visibility highest clicks better conversion rates Because customers...
