Weekly Learning Journal: From Campaign Changes to Keyword Control
Every week in business teaches something new. Last week was about making structural changes. This week is about control — specifically, keyword control . For any small business running ads on Amazon, growth doesn’t come from increasing budget. It comes from understanding data. What We Improved Last Week Last week focused on: Cleaning up campaign structure Monitoring wasted ad spend Identifying irrelevant search terms Reducing broad, non-converting traffic The result? More clarity in performance tracking. But optimization doesn’t stop at campaign changes. This week, the focus shifts to keywords . Why Keyword Optimization Matters On Amazon, keywords are not just traffic drivers — they define your customer intent. There are three types of search terms you’ll usually see: High buying intent (convert well) Research intent (may convert later) Mismatch intent (wasted spend) The job of a business owner is simple...
