The Amazon Advertising Campaign I Almost Ignored: A Beginner's Guide to Views Remarketing, Audiences, NTB, ROAS, and Other Terms Every Seller Should Know
As a small business owner, I spend most of my time creating products, managing orders, handling customer messages, updating listings, and trying to learn marketing one step at a time. For a long time, I believed Amazon advertising meant only one thing: People search for a keyword → My product appears → They click → Hopefully they buy. Then I discovered another type of campaign hidden inside Amazon Advertising. A campaign that doesn't focus on keywords. A campaign that focuses on people. People who have already shown interest. People who viewed similar products. People who browsed competitor listings. People who almost bought but didn't. This type of campaign introduced me to terms like Views Remarketing, Audiences, DPV, NTB, ROAS, and many more. If you're a seller who feels overwhelmed by advertising reports, this guide is ...
