How to Use Amazon Product Videos to Improve Product Visibility & Sales (Seller Central Guide)
This guide explains how to understand the Amazon Video Uploading Dashboard, what each metric means, and how to use product videos strategically to grow your Amazon business, even without increasing ad spend.
What Is the Amazon Product Video Uploading Page?
This page is located inside Amazon Seller Central → Creator Hub → Video Library. It is the central dashboard where sellers:
Upload product videos
Assign them to ASINs
Track video-driven sales
Measure how videos influence customer decisions
Product videos uploaded here can appear in:
Product detail pages (below images)
Amazon search results (especially mobile)
Sponsored video ads (if enabled later)
Why Amazon Product Videos Matter (Visibility Logic)
Amazon’s algorithm prioritises listings that:
Keep shoppers engaged longer
Reduce buyer hesitation
Improve time-on-page and interaction signals
Videos increase:
Dwell time
Trust signals
Conversion probability
As a result, listings with videos often experience better organic ranking and higher click-through rates, even without ads.
Understanding the Dashboard Metrics (With Action Steps)
1. Total Uploads
What it means:
The number of videos uploaded in the selected time period (e.g., last 30 days).
Why it matters:
Fewer uploads = fewer opportunities for Amazon to surface your products.
Best practice:
Aim for 3–5 videos per ASIN
Focus on bestsellers and premium-priced items first
2. Total ASINs Covered
What it means:
The number of unique products benefiting from video visibility.
Why it matters:
If an ASIN has no video, it loses:
Search enhancement
Visual trust
Mobile-first advantage
Best practice:
Prioritise videos for:
High-ticket products
Gift items
Decor pieces that need styling explanation
3. Total Attributed OPS (Order Product Sales)
What it means:
The total revenue Amazon attributes directly to video views.
Why it matters:
This proves videos are influencing buying decisions.
Key insight:
Even a small number of videos can generate measurable revenue. Scaling videos often scales sales without increasing ad spend.
4. Average Views Conversion Rate
What it means:
The percentage of viewers who purchase after watching the video.
Benchmark (Home Décor):
1–2% → Average
3%+ → Strong
How to improve conversion:
Clear product dimensions
Close-up finish shots
Lifestyle placement
Use-case demonstrations
Video Status: What “Processing” Means
When a video shows Processing, Amazon is:
Reviewing quality
Checking compliance
Verifying claims
Approval time:
Usually 6–48 hours (sometimes up to 72)
Once approved, the video automatically appears on the product page—no manual action needed.
Types of Amazon Videos You Should Upload (Critical Strategy)
Amazon favours content variety, not repetition. For each ASIN, aim to upload these formats:
1. Product Overview Video
Purpose: Education and reassurance
Show:
Size in hand
Thickness and weight
Material finish
What exactly the customer receives
Ideal length: 30–45 seconds
2. Lifestyle / Use-Case Video (High Conversion)
Purpose: Emotional connection
Show:
Home décor styling
Festive setup
Gifting scenarios
Real placement in living spaces
This format performs exceptionally well for décor and handicraft products.
3. How-To or Styling Video
Purpose: Reduce hesitation and returns
Examples:
How to decorate an urli bowl
How to style a marble tray
How to clean and maintain marble products
4. Brand Story or Craftsmanship Video
Purpose: Trust and premium positioning
Show:
Handcrafting process
Raw material to finished product
Artisan work and polishing
Origin story (e.g., stone craftsmanship traditions)
This is especially powerful for high-value handmade products.
Simple Weekly Video Upload Plan
Week 1
Upload 2 videos for one ASIN
Week 2
Upload similar formats (with small edits) for another ASIN
30-Day Goal
10–15 total videos
5–6 ASINs covered
This is enough to start seeing ranking and conversion improvements.
Optimisation Tips for Better Approval & Performance
Video Titles
Use keyword-focused, clear titles:
White Marble Urli Bowl for Festive Decoration
Handcrafted Marble Tray for Bathroom & Vanity
Language
Simple English works best
Text overlays are often more effective than voiceovers
Avoid These Claims
“Best”
“Guaranteed”
“100% pure”
Unless already approved in your product listing.
Final Takeaway
For visual categories like home décor, handicrafts, and marble products, videos replace physical touch. They communicate:
Quality
Finish
Scale
Value
Sellers who consistently use Amazon product videos often outperform competitors without heavy discounts or ads.
If you treat videos as a long-term asset instead of a one-time upload, they become one of the highest ROI tools inside Seller Central.
This guide is written to help small businesses and handmade product sellers understand and confidently use Amazon’s video tools for sustainable growth.
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