How Joining Interior & Hotel Industry Boards Can Help Grow Your Brand
If you’re a creative entrepreneur, a home decor brand, or a maker of handcrafted items like I am at Rameshwaram Marble, you already know that visibility and connection are key to brand growth. But beyond social media and online marketplaces, there’s a powerful offline and online strategy that many small businesses overlook — joining interior design and hotel industry boards or associations.
Let’s explore what this means, how to do it, and how it can seriously elevate your brand.
🌿 What Are Interior and Hotel Industry Boards?
Industry boards and associations are professional groups that bring together businesses, designers, architects, hoteliers, and service providers under a common platform. These may be:
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Local interior design associations
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National hotel & hospitality boards
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Architecture and design collectives
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Online communities for home decor professionals
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Trade shows or exhibitions committees
Joining such networks gives you insider access to trends, business leads, collaboration opportunities, and most importantly — credibility.
🛎️ Why Should You Join?
Here are some strong reasons:
1. Direct Access to B2B Clients
Hotels, resorts, cafés, and architects often look for unique decor pieces — marble sculptures, candle holders, wall art, vases, etc. By being part of a hotel or interior design board, your products stay in front of decision-makers.
2. Credibility and Trust
Membership in a recognized board acts like a stamp of trust. When potential buyers or collaborators see you associated with professional communities, they’re more likely to take your brand seriously.
3. Collaborations & Wholesale Orders
Many industry members look to source products in bulk or for custom installations. You could land partnerships to style boutique hotels, Airbnb spaces, or heritage resorts.
4. Learning & Trends
Stay ahead of the curve by learning what designs are trending, what clients are seeking, and which colors or materials are in demand. It helps you shape your product line accordingly.
5. Exhibitions & Events
Boards often organize exhibitions, trade shows, and pop-up events. These platforms are GOLD for making face-to-face connections and showcasing your pieces in a curated space.
🧩 How to Join These Boards?
Here’s a simple roadmap to get started:
✅ 1. Identify the Right Boards
Look for:
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IIID (Indian Institute of Interior Designers)
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FHRAI (Federation of Hotels and Restaurants Association of India)
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Local Architecture & Design Clubs
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Facebook/LinkedIn groups like “Indian Interior Designers Network”, “Boutique Hotel Business India” etc.
✅ 2. Prepare a Professional Portfolio
Include:
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Your brand story
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Product catalog (PDF or digital flipbook)
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High-quality images
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Client testimonials (if available)
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Brand pitch or value proposition
✅ 3. Apply or Connect
Some boards have application forms. For others, networking works best. Start by attending events, commenting in groups, or emailing your introduction with your portfolio.
✅ 4. Be Active
Don’t just join. Be visible — share your updates, engage in discussions, offer your expertise in your niche (like marble decor, natural wellness objects, etc.).
✨ How It Helped Me
For Rameshwaram Marble, connecting with local architects and hotel procurement teams has opened up new markets. Recently, a boutique homestay in Rajasthan ordered customized marble urli sets and small fountains for their courtyard. This happened because we attended a local hotel decor expo — something we learned about via a regional board.
💡 Final Thoughts
In today’s competitive landscape, growth doesn’t happen just by selling on Instagram or Etsy. You need to place your brand where your ideal customers are already looking — and interior/hotel boards are one of those places.
If you're a small business owner in the home decor, wellness, or design space — take this as your sign. Find your people, join your tribe, and watch your brand grow in both credibility and reach.
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