Other strategic ways to reach potential clients

Other strategic ways to reach potential clients

💬 1. WhatsApp Business & Broadcast Lists

If you already have past buyers or leads:

Send new product updates, behind-the-scenes clips, and festival deals via broadcast.
Use catalog feature to show all your pieces in one click.
Offer personalized messages for top clients.

People love the personal touch—especially in traditional handcrafted categories.

📥 2. Collaborations with Home Decor Influencers

Find micro-influencers or decor bloggers:

Send them 1-2 signature products for review or styling.
Ask them to tag and talk about your work.
Even small creators (2K–10K followers) can bring targeted buyers.

Bonus: You get beautiful lifestyle content to reuse in your own posts.

🏷 3. Participate in Online Pop-Ups / Virtual Exhibitions

Some websites/platforms host:

Online artisan pop-ups (like LBB, Jaypore features, Etsy India spotlights).
Seasonal handmade gift guides.

Being featured here gives you credibility + a niche audience.

🌐 4. Pinterest Marketing (Highly Underused!)

Perfect for your aesthetic product photos:

Pin your product images and link them to Etsy/Amazon.
Use keywords like “handmade marble decor”, “Indian temple decor”, etc.
Create mood boards: “Minimal Pooja Corners”, “Luxury Festive Decor Ideas”, etc.

Pinterest buyers are often ready to purchase—and it’s evergreen traffic.

🧳 5. Gift Set Packaging for Corporates or Festive Buyers

Approach local boutiques, wedding planners, or real estate developers.
Offer custom combos like marble tealight + box or urli + incense holder.
Create a catalogue PDF that’s WhatsApp/email friendly.

B2B gifting is a growing space for artisans.

🗣 6. Facebook Groups & Communities

Join:

“Home Decor India”
“Indian Handicraft Collectors”
“Spiritual Home Interiors”
“Ethical Indian Gifting” etc.

Contribute genuinely, share your story or behind-the-scenes—not just product links.

Comments