Friday Fun Facts

 Happy Friday! You made it to the weekend—congrats. But now you’re staring at your screen wondering what type of content you should post today for your social media accounts. We get it! It can be stressful trying to figure out your social media strategy. What kind of content do people want from you? What kind of posts should you click “publish” on today? That’s what we’re here for! Here are our favorite Friday social media post ideas that you can start working into your content strategy.

Is it important to post on social media on Friday?

Again, consistency is important when it comes to posting on social media. If you’re not consistent, then you might not get the engagement and growth that you want online. 

One of the best things to do to see if you should post on Fridays for your social is to take a look at your analytics. Is your audience online on Fridays? Do they engage with your content on Fridays? 

If so, this is an important day for you to be posting. If you’re unsure about posting on Friday or just getting started with social media and wondering why it might be important, here are some other reasons that posting on Friday could be the perfect thing for you:

People are excited for the weekend ahead

Capture the attention of those who are excited about the weekend. Fridays are often associated with the excitement and anticipation of the upcoming weekend. People tend to be more relaxed, receptive, and actively seeking content to engage with towards the end of their work or school day. Leverage that excitement for yourself and your brand by posting on Fridays.

What time on Friday is the best time to post on social media?

Always use your own social media analytics to dive deep into what time your audience is online so you can schedule and post content at the time that is best for YOU.

However, with that said, there are times each and every day that, on average, are good times to post on social media. According to Sprout Social, here are the best times to post on Fridays:

Best times to post on Facebook on Friday: 8am to 12pm

Best times to post on Instagram on Friday: 9am to 11am

Best times to post on LinkedIn on Friday: 9am to 11am

Best times to post on Pinterest on Friday: 12pm to 2pm

Should I post on social media every Friday?

Yes, consistency is essential in social media marketing, and regularly posting on Fridays can help build engagement with your audience. However, it’s crucial to determine if Friday is a high-engagement day for your specific followers. If your audience tends to interact with your content more on Fridays, it’s a great opportunity to establish a routine, such as a weekly themed post like “Feel Good Friday” or “Friday Fun Facts.” This not only helps maintain a steady presence but also encourages your audience to anticipate and engage with your content.

That said, it’s important not to rely on assumptions. Always refer to your analytics to understand how your content is performing on Fridays compared to other days of the week. Platforms like Instagram, Facebook, and TikTok offer insights that show when your followers are most active, which can guide your strategy. If you notice lower engagement on Fridays, you might want to focus your energy on other days or experiment with different types of Friday posts to see what resonates best.

What should you post on social media on Friday?

Want some fresh ideas for your Friday social media posts? Scroll down to find some of our favorite things to post, along with a tool that will make content creation so much easier for you!

Fall Back Friday

Similar to a good ol’ fashioned #TBT (throwback Thursday) post, Fall Back Friday AKA #FBF is a similar style post. If you’ve run out of ideas to post during the week, why not post something nostalgic and talk about why you want to reminisce with your followers. 

Post something about your business or niche and how far you have come. Post something about an old trip you took with your family. Describe why you loved that moment and ask your audience to share a moment from their past that they really liked as well.

Feel Good Friday/Friday Feeling

The weekend is coming up—so share that excitement with your audience! Share a photo, video, or graphic that showcases how you feel about it being Friday. It could be a video of you dancing. It could be a photo of the sunrise. However Friday makes you feel, post about it. 

Add a caption that expresses your excitement for the weekend and have your followers share their own Friday and weekend plans in the comments!

Follow Friday

Back in the original days of social media, every Friday would be a Follow Friday where you would highlight someone you think your audience should follow. And you know what? We think we should bring that back! Social media is all about community, after all. 

This Friday, think about someone you think more people should be following. It could be someone who creates really great art, is an incredible speaker in your niche, or you’ve been following for a long time that a lot of people might not know about. Give them a shout-out and explain why people should follow them! Not only are you helping another person on the platform build their community, but this could also introduce you to a new community through the person you posted about.

Friday Fun Fact

Educate and entertain your audience by sharing a fun or surprising fact about your business, niche, or personal life (everyone loves a little behind-the-scenes on someone they follow!). 

Choose something that is truly fascinating or that you know your audience would find interesting and share that, alongside an engaging video, photo, or graphic to capture your followers’ attention. 

Not only will this type of post make your audience feel closer to you and want to engage with your post, it also positions you as a knowledgeable authority in your space—making people want to follow you even more.

Friday Freebie

Do you have a product or service that your audience might enjoy for free? We’re sure you do! While this doesn’t work for every brand out there, if you have something cheap, easy, and quick to giveaway—do a Friday Freebie! Share the product or service on your Instagram feed and share to your story. This is a great way to get rid of any extra product you might have lying around, plus will help you with engagement as everyone loves a freebie!

Friday Employee Spotlight

Making your brand more personable and approachable is always a good idea when it comes to your social media marketing. Highlight a different employee each Friday to show off the people behind the business. Post a short video or photo introducing a key employee and highlighting their contributions. Not only is this fun for your employees, but it humanizes your brand and shows your appreciation for your team.

“A Day in the Life” Story

Regarding social media marketing, everyone loves to be a bit nosy. Take your followers on a visual journey through a typical workday at your company. Show them everything from the mundane to the more fun bits of your work life. This can help your target audience connect on a deeper level with you and see just how hard it is to run your own company! Use Instagram Stories or a video to showcase your company culture and the fun aspects of your work environment.

Friday Feels Poll

It’s almost the weekend! And this is a great day to see what your customer thinks! Shameless Media does this really well with their Instagram Stories every Friday called “Your Say Friday.” Polls are a great way to let your target audience have their say, get feedback, and also have a bit of fun engaging with a brand they love. Create a lighthearted poll that reflects the Friday mood. Is it “Escape Mode,” “Party Time,” or “Recharge for Next Week”? This playful interaction helps you connect with your audience and understand their Friday vibes.

Weekend Quiz

If you don’t like the poll idea, why not, design a fun quiz related to your industry? This is another great way to get your customers to engage with your brand and also get data on how they feel about your brand and industry. Maybe it’s a personality quiz about weekend warrior styles or a trivia game about your products. Quizzes encourage participation and keep your brand top-of-mind—which is exactly what you want!

Ask Me Anything (AMA) Friday

Again, people are nosy on social media. A great way for your customer to feel involved and really dig into who you are as a brand, dedicate your Friday post to an AMA session! Give your followers a chance to ask questions about your brand, industry, or even yourself for a limited time. This helps build up a sense of community and allows you to directly connect with your audience.

Not sure what you want your audience to ask you? We’ve got a whole blog post dedicated to the best AMA questions to pose to your customer. 

Weekend Event Promotion

Another way you can get a customer to engage with your social media marketing is by doing a weekend event promotion. Partner with a local business or organization to showcase a fun weekend event happening in your community. This demonstrates your support for local initiatives and provides valuable information to your followers.

Friday Favorites

Another way you can build up brand awareness is by asking your audience to share their favorite things about the week. Ask your audience about their favorite book they read, the restaurant they ate, and the TV show they watched—this encourages audience participation and fosters a sense of community.

Weekend Tip/Recipe/DIY Project

Everyone loves a tip, trick, recipe, or DIY! This Friday, share a helpful tip for enjoying the weekend. Whether that is a delicious recipe perfect for a weekend brunch, or a simple DIY project that can be completed in a few hours. This offers practical value to your audience and positions you as a helpful resource. Create a call to action that has your followers share what they did over the weekend with you.

Top tips to create engaging posts for Friday

Creating engaging Friday social posts is a great way to boost interaction and build stronger connections with your audience. Since Fridays are often seen as the start of the weekend, people are more relaxed, receptive, and excited for lighter, fun content. Here are some detailed tips to help you create engaging social media posts for Fridays and ensure they stand out in your overall social media marketing strategy:

Tailor Your Content to Your Brand and Audience

When creating Friday social posts, it’s crucial to customize your content to reflect your brand’s personality and your audience’s interests. What works for one type of business may not resonate with another. For example, a clothing boutique might post a fun behind-the-scenes video of new arrivals for a “Fashion Friday” series, while a software company might use the opportunity to post a “Friday Tip” for productivity. Know what type of content your audience responds to—whether it’s educational, inspirational, or fun—and plan accordingly.

Focus on Visual Appeal

Fridays are competitive on social media because users tend to be more active. To capture attention, focus on eye-catching visuals. Whether it’s a vibrant image, an engaging video, or a well-designed graphic, visuals will make your Friday social posts pop in busy feeds. Use tools like Canva or Adobe Spark to create high-quality content that reflects your brand aesthetic. For example, you could share a short, upbeat video about your team enjoying “Friday Fun,” or post a beautiful photo that aligns with #FridayFeeling.

Embrace Humor and Lighthearted Content

Fridays are typically associated with winding down from the workweek, making it the perfect time to post lighthearted and humorous content. Sharing a funny meme, relatable joke, or playful gif can help humanize your brand and make your audience feel more connected. A well-timed humorous post can also increase shares and comments, boosting your reach and engagement in your social media marketing efforts. Just be sure the humor aligns with your brand’s voice and values.

Use Relevant Hashtags

Hashtags are essential for increasing visibility and discovery on social media, especially on Fridays when trending topics are popular. Make sure to use a mix of general Friday social posts hashtags like #FridayVibes, #TGIF, or #FeelGoodFriday along with industry-specific hashtags that relate to your niche. For example, if you run a restaurant, using #FoodieFriday alongside general hashtags could help your posts reach food lovers.

Using tools like Flick can optimize your hashtag strategy by helping you find the best hashtags for your audience. Flick’s analytics will suggest trending hashtags and even show which tags are generating the most engagement for your posts, making it easier for you to reach a larger, more targeted audience.

Incorporate Interactive Elements

One of the best ways to encourage engagement in your Friday social posts is by incorporating interactive elements like polls, quizzes, or questions. People enjoy participating in light, fun interactions as they gear up for the weekend. You could create a poll asking your followers what their Friday plans are, or post a quick quiz related to your niche, like “What Type of Weekend Warrior Are You?” These kinds of posts not only engage your audience but also provide valuable insights into their preferences.

Respond to Comments and Messages Promptly

Engagement is a two-way street, and responding to your audience’s comments and messages promptly is key to building strong relationships. When someone comments on your Friday social posts, take the time to respond and engage in conversation. This makes your brand more approachable and encourages people to interact more frequently with your content. Whether it’s responding to a question or thanking someone for their comment, actively engaging with your followers shows that you value their input.

Leverage “End of Week” Themes

Fridays naturally lend themselves to fun, end-of-week themes that you can use to create a consistent posting schedule. Ideas like “Follow Friday,” where you recommend accounts to follow, or “Friday Fun Facts” can create engaging content that’s easy to replicate each week.

Call to Action for the Weekend

Encourage your followers to engage with your content or take action over the weekend. For example, if you run an eCommerce store, offer a special “Friday Flash Sale” that lasts through the weekend. Or, if you’re in the service industry, share tips or recommendations for weekend activities and invite your audience to share their weekend plans in the comments. Adding a strong call to action can drive conversions while keeping your audience engaged with your brand even after Friday.

Analyze and Adjust

Finally, it’s important to review the performance of your Friday social posts regularly. Use social media analytics to track key metrics like reach, engagement, and audience demographics. Platforms like Instagram, Facebook, and TikTok offer built-in analytics tools, but third-party tools like Flick can offer deeper insights into your content’s performance, including which hashtags are working and how your posts stack up against competitors. Analyzing your results will help you refine your strategy and continue improving the effectiveness of your Friday posts.