Hmmm, Pinterest for Business? Really?
Yes, it’s not a secret anymore that Pinterest will bring you the most traffic to your blog, website, or any other place. And not only that, your sales will grow significantly if you do it right.
Why do most bloggers, entrepreneurs, and marketers see an increase in sales? Well, it’s because over 80% of Pinterest users are BUYERS!
You won’t find that many on Facebook or Instagram.
That’s why it’s so important to use Pinterest for business. And there is another great news you should know – you can get MASSIVE Traffic for FREE!
1.) Why you should use Pinterest for business:
Reason #1: Most Pinterest users are buyers:
As I said before, the first reason is that over 80% of Pinterest users are buyers. You can reach out to a lot of people without struggling and wasting a ton of your time in front of your computer.
Reason #2: You won’t waste too much time reaching more people:
To be honest with you, I spent at least 4 hours more in front of a computer when I was using Facebook. There is nothing wrong with Facebook (I still use it), but if you want to reach out to more people, you will have to invest in ads. I can say that I’m not a Social Media slave anymore just because I started using Pinterest.
Reason #3: Pinterest ads are way cheaper and more powerful:
Another reason you should use Pinterest for business is that you can use its ads. You will invest way less money than with Facebook ads. The only problem that I see here is that Pinterest ads are not global.
2.) How to set up a Pinterest account for your business:
STEP #1:
You have two options here. If you already have a Pinterest personal profile, you can simply convert it to a business account.
OPTION 1: Convert a personal account to a business account:
Log in to your Pinterest profile account
Go to pinterest.com/business/convert/
Fill out your business name and website, then select a business type
Click Create account
OPTION 2: Create a new business account:
If you have a personal account but don’t want to convert it, go to pinterest.com/logout to log out
Go to pinterest.com/business/create/
Fill out your email, password, and business name, then select a business type
Click Create account
STEP #2:
Complete your Pinterest for a business account:
First, upload your headshot photo (smile on the photo)
Choose your username (it should be the name of your brand or just your name if you are branding yourself) – Include some keywords (for example, Pinterest for Business Tips, Ideas for Weight Loss…)
Complete your bio (include keywords – SEO optimized so that your business account will get ranked higher up and you will get in front of your targeted audience)
Also, you can add your location
And don’t forget to add your website
STEP #3:
How to verify your website on Pinterest:
Log in to Pinterest from a web browser and click the arrow in your top right corner to open your menu.
Select Settings
Click “Claim” and enter your website URL, then click Claim.
Select “Add HTML tag”
Then copy the tag and click Next
Go to the index.html file of your website and add the tag to the <head> section before the <body> section
Then go back to Pinterest and click Submit
STEP #4:
Your next step is to set up Pinterest rich pins:
You will need to add metadata to the content on your website.
Then you will have to verify your Rich Pins before you go to Pinterest
Then go to Rich Pins Validator:
If you read all the steps from the Pinterest help site, then you know you have to go to Rich Pins Validator. There you will see which steps to take next. This is how the site will look like:
You only need to do this once from any link on your website. Then you will enable Rich Pins for your whole domain.
3.) How to automate your Pinterest with their scheduler:
You can schedule your static or video pins inside Pinterest. Click ‘Create’ in the top left corner, then choose ‘Create Pin’.
There you can upload your graphics or videos, fill out the title, description, alt text, add a link, and choose the most relevant board.
At the bottom, you will see two options:
Publish immediately
Publish at a later date
Click ‘Publish at a later date’ and choose the date and time when you want your pin to be published.
4.) Create Pins for Pinterest:
Pinterest is a visual search engine, which means you have to create attractive pins. The pin images have to be vertical .
The ratio should be 2:3 – for example, 1000 x 1500 pixels. Here are other 2:3 ratio sizes:
I mostly use the size 1000 x 1500 px for static pins, and 1080 x 1920 px for idea pins.
Before you start making pins, you should know what they will look like. I’m talking about colors and fonts. Your brand is not just you, your products, or your services. It’s also the looks of your visuals.
Besides the high-quality images, you should always include the same colors and fonts.
5.) How to grow your Pinterest account:
The number of followers is not that important but you should still grow it. The more followers you have, the more people see your pins. So here is what you should do:
At the end of each blog post, ask people to follow you on Pinterest
When sending an email to your audience, including the call to action to follow you on Pinterest
Add a pin widget to your blog
Add a Pinterest share button to your blog
When making a video, you can include a call to action at the end
6.) Know your targeted audience:
You have to know who your targeted audience is. Not everyone is interested in what you have, so if you don’t want to waste your time, you have to figure out who are they, where they hang out (online or offline), and more.
You can create detailed customer personas and tailor your marketing efforts to your target audience by answering these questions.
This can help you better connect with your potential customers, create more compelling content, and ultimately grow your business.
7.) Check your analytics:
And here we go with the boring part – at least it used to be boring to me. And that’s why I made the biggest mistake – NOT CHECKING THE ANALYTICS.
That’s why I wasted a ton of time doing stuff that didn’t work at all. I don’t want you to repeat my mistake. If you want to do Pinterest for business, then analyzing how your pins are doing is a must!
You can find the analytics in the top left corner of your Pinterest account. Click on overview and check all the stats. But I suggest you focus on your blog analytics more because Pinterest analytics are not that accurate.
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