Export products to sell on Amazon USA: Guide for sellers

 Demand for Indian products across the world has seen a significant surge in the past decade. Various government schemes promoting Indian products abroad like Make In India and Marketing Assistance Scheme, and the increasing awareness of ecommerce export programs like Amazon Global Selling has allowed MSMEs to sell globally from India.

                                                      

Amazon Global Selling encourages Indian sellers to export items from India to the USA, among other countries, by assisting in various steps of registration and export. Indian sellers can benefit from 300 million and growing Amazon customers across the globe. Particularly on the Amazon USA marketplace, products such as home décor, textiles, leather and consumables are increasingly in-demand.  Even among Amazon's 18 international marketplaces, Amazon USA has one of the highest Indian sellers exporting to the USA through Amazon from the comfort of their homes.

Why sell on Amazon USA?

With 3 billion monthly visits to the American marketplaces and an estimated ecommerce sales of $1 trillion across North America by 2022, Amazon USA opens up opportunities for Indian sellers to reach new customers and increase their sales through an export business.

How to register to export to the USA with Amazon?

By registering to sell on Amazon USA, you also get access to export to Amazon Canada and Mexico marketplaces with just one selling account. You can become an Amazon seller in America in four easy steps:

1. Decide where and what to sell.

2. Create a seller account and list your products.

3. Ship your products and complete orders.

4. Receive payments and manage your export business.

Key documents for registration on Amazon USA

Key documents required to register as an exporter with Amazon Global Selling is:

1. Identity proof like Aadhar, passport, etc

2. Business address proof

3. International transaction-enabled credit card

4. IEC (Import-Export Code)

How to register on Amazon as a global seller?

There are over 4.5 billion internet users in the world, according to Statista 20211. With the internet penetration expanding across the globe, it’s no surprise that many Indian sellers are opting to take their business to the international markets by selling online.

Herbal products, textiles and leather are popular among customers in developed countries like Japan, the USA, and Europe. This demand is creating an opportunity to expand the export business. If you are interested to know how to start an export business in India, you are at the right place. Today, it is easier to become a global seller or an exporter with simplified procedures and benefits provided by e-commerce exports via Amazon Global Selling.

Herbal products, textiles and leather are popular among customers in developed countries like Japan, USA, and Europe. A few years ago, meeting these demands among customers abroad via exports might not have been an easy task. But today, it is easier to become a global seller with simplified procedures and benefits provided by ecommerce export programs like Amazon Global Selling.

What is Amazon Global Selling?

With a vision of enabling $10 billion in cumulative exports by 2025, Amazon Global Selling is an ecommerce exports program that has given the required support to 70,000+ Indian exporters and entrepreneurs looking to expand globally. Not only has the program helped create awareness about exporting from India, but it has also provided Indian exporters the required assistance to grow their Amazon online business hassle-free.

Today, an Indian seller from any town in the country can register and sell globally to 200+ countries and territories with Amazon Global Selling from the comfort of his home. It has helped MSMEs establish their export business and provided them with a brand identity that resonates globally. Reaching countries such as the USA, UK, Middle East, and Asia-Pacific was a mere dream for Indian sellers. Not anymore! With Amazon Global Selling, exporting from India is not just easy but also a simple process.

How to register on Amazon as a global seller?

You don't need an Amazon India seller account to sell globally. You can simply register and create a seller account in the Amazon global marketplace you want to sell and start exporting. Wondering how to start an Amazon business? Here’s a detailed guide on how to register on Amazon as a global seller:

List of documents required

ID Proof:

➢ Aadhar card, passport, PAN card and driving license

Address Proof:

➢ Bank statement and credit card statement

Credit Card:

➢ Any international transaction enabled card including VISA and MasterCard

Step 1: Business information

► Add your business details. If your company is registered, select ‘Private-owned business’, and then enter your company name.

► If you are an individual, select ‘None, I am an individual’, and then enter your name as per the ID proof.

► Next, enter your business address as mentioned in the address proof.

► Enter a valid phone number. An OTP will be sent for verification.

► Enter primary contact person details as per the national ID card (Aadhar Card/Driving License/Passport), which will be summited for Seller Identity Verification later.

Step 2: Seller information

► In the next step, fill the required details as per your national ID card. If you’ve uploaded an Aadhaar card, the expiry date field should be left blank.

► Enter all the beneficial owner details, only in case of a partnership firm.

Step 3: Credit card

► Enter the details of internationally accepted credit card. Upon completion of registration, your credit card will be charged the monthly fee (if applicable) or USD $1 (excl. VAT) to validate the credit card.

Step 4: Store information

► Select a template to be displayed on the website. This can be changed later.

► Complete the information regarding UPC and brand registrations. If you do not have UPC, GTIN exemption request can be raised to seller support.

Step 5: Seller Identity Verification

► Enter the required details as per the national ID card.

► Submit the documents in the fields provided. Documents uploaded should be less than 10MB in size. The accepted formats are *.png, *.tiff, *.tif, *.jpg, *.jpeg, and pdf.

► Post this, a video call verification will be scheduled at a given date and time. You can reschedule if the time does not suit you.

► Please check your email 24 hours before the video call appointment for further details.

► During the video call, please make sure you have the physical copy of the national ID card and documents submitted while registration. The concerned person whose national ID card has been uploaded should be present.

Why export with Amazon?

With the growing internet penetration and increasing awareness about ecommerce exports, Indian sellers are now opting to export to countries via ecommerce. With Amazon Global Selling, you can export to any of all of the 18 international marketplaces by registering your business on Seller Central. With over 300 million+ customers globally, you can leverage Amazon’s global scale across 200+ countries and territories. Whether your business is an MSME, local seller, manufacturing unit or a startup, you can start exporting from India with ease in just a few steps.